SEO has been around for over a decade and remains hidden behind myths and secrecy. I’m here to take away the sugary coating surrounding SEO.
The Faith Myth
They will come if I make it (a website). No. They will come if you create original content and actively promote it to select sites.
What do I need to hire a SEO expert? No. A Guru is someone who claims to know SEO, but likes to show it off to people who don’t have any knowledge.
Is it necessary to hire a Technological Wizard. Another NO. SEO is not programming code. It is based on online branding and marketing strategies. While a website with good content needs to be tech-savvy for many other purposes, it will not improve search rankings.
What do I need to hire an SEO expert in-house? If you have the money to hire the “Best”, the answer is yes. If you don’t have enough money, you can hire a SEO expert for half the price (minus any employee benefits).
What do I need to hire a top SEO company for? There are many advantages to working with a company. A team of SEO’s will work on your project. This is the main advantage. However, the main drawback is that most of the SEO’s involved in your project have only 1 to 2 years experience. SEO is all about providing constant value to your users and following your instincts. It’s also about looking out for opportunities. These are the things that this company will be paying attention to.
What do I need to be a link builder? Answer: No. Amazed! It is over with paid link building, reciprocal linking and request for link building. Natural link building relies on your content’s merit and is done by syndicating and promoting it on relevant web, user, and social communities.
You need a partner to help you succeed online. A SEO expert can help build a long-term SEO / SEO strategy and take on the responsibility for your successes and failures. You will make it to online success together.
The Rate Myth
All SEO services are the same. They are not. Although the basic principles are still valid, SEO experts follow their own path to higher rankings. This is based on their unique experience and knowledge. Many roads lead to one. Ask the SEO expert for his strategies. It’s unlikely that it sounds like common sense.
Is it expensive to hire a SEO expert? Yes, they can be expensive but not as costly as the “Losses”, which you are suffering right now as your competition steals your business.
Are SEO services cheap? It’s not necessary. It’s not all about the price. It’s about the value. An SEO expert who is dedicated to creating value and actively promoting your products/services across various social, web and user communities will succeed.
You can outsource SEO experts who will “be part of” your core online team. You get the best of both. You can find a SEO expert who will work for a fixed monthly remuneration plus a nice bonus, and if they are good, don’t hesitate to let go.
The Time Myth
Is 6 months enough time for SEO? No. Are you going to stay in business for six months? I thought so. SEO and Internet Marketing should be part of your core marketing activities until you are in business.
Are 3-4 months sufficient to get results? No. Search engines now value consistency and quality over time. You will be a contender in the search results within 3-4 months. However, it can take up to 6 months to become a winner (convert your traffic to leads and orders), depending on which keywords you use and what the competition is.
How fast can I create links? It’s not speed that is the important thing here. It’s consistency that is the new mantra. Is 500 web directory submissions made in 15 days more efficient than 30-40 high-quality web directory submissions per month? That is the answer.
You will need to create a long-term SEO strategy that is “Weekly” implemented. You will need to create unique, resourceful and informative content each week, syndicate it to 10 to 15 popular article websites EACH WOEEK, promote on 10 – 15 relevant bookmarking and social media sites EACH WOEEK, and take part in relevant user, social, and web communities every week.
The Link Myth
Do I need to pay, beg, or trick for these links? No. Paid links, unless they are part a PPC campaign or advertising campaign, reciprocal links, and asking for links are gone. Natural link building involves actively syndicating and promotion of your content in order to have these communities link back to it. These links are highly valued and based on merit. These links will be the most important in the future, I predict.